To attract new customers on social media, you must provide a variety of high-value, engaging content. Because users are inundated with brand messaging, they typically only pause for information that surprises, entertains, or motivates them. For tourism brands and agencies, fostering high levels of interaction is essential, and interactive games are an excellent tool for this.
The tourism sector is incredibly diverse, covering everything from business trips to relocations in regions like the Persian Gulf. For example, articles like this one on www.msn.com highlight how content can showcase the benefits of living in a new location. With the tourism sector recovering, now is the time to maximize your brand’s visibility. Here are several creative ways to promote your destination or business using branded mini-games.
Build Brand Awareness with Interactive Campaigns
The government of Corrientes, Argentina, used interactive games to launch a new brand image for their tourist area. They developed a social media campaign featuring a memory game, a hidden object test, and a digital puzzle to promote their new logo.
Games are highly effective for capturing attention. In fact, 80% of internet users play games on their smartphones, even if they don’t identify as “gamers.” Tools like Easypromos allow you to customize these apps with your corporate identity, tailor the gameplay to your audience, and distribute prizes via random draws or points.
Capture Trade Show Leads with Digital Puzzles
Trade shows offer a great opportunity for face-to-face interaction, but standing out is difficult. At the Fitur tourism fair in Spain, the agency B The Travel Brand used an online puzzle to attract visitors to their booth. Participants entered a raffle for summer and sports packs, helping the agency collect high-quality contact data from a large number of attendees.
Convert Web Traffic into Email Leads
Devonshire Hotels & Restaurants used a matching game on their website to convert visitors into email subscribers. Targeting engaged couples during a Valentine’s Day campaign, they used the game to showcase their wedding venues. This interactive approach helped the hotel promote its services while simultaneously growing its lead database.
Leverage User-Generated Content
To promote São Paulo, the travel agency TravelUp launched an app where users could “create their ideal pizza” — a nod to the city’s famous food culture. This interactive game entertained the audience while requiring contact details for entry, ensuring the campaign’s impact lasted longer than traditional one-way advertising.
Showcase Luxury Rentals with “Hidden Object” Games
The more people see your product, the more they want it. A vacation rental company used a “Hidden Objects” game to showcase a room in one of their luxury properties. During Easter, they challenged participants to find hidden golden eggs in a photo of the house. Those who succeeded were entered into a draw for a significant rental discount, successfully highlighting the property’s features.
Drive Giveaways with Digital Challenges
All Seasons, an Argentine travel company, organized a puzzle giveaway featuring a flight and a five-night hotel stay. To enter, participants had to solve the puzzle within a time limit and provide their contact information. Using a random picker tool to select a winner from successful players ensured the process was fair and transparent.
Capture Leads for Specialized Accommodations
Campsites can also benefit from digital promotions. The Girona Campsite Association used a puzzle to communicate a message of safety during the pandemic. By hiding the message “Yes, we care,” they reassured potential guests that their sites were open and secure. To encourage participation and lead generation, they raffled a free weekend stay, building excitement for the upcoming season.